Azrieli.comArt Direction | Design | UX/UI
Awesome TLV
2021 is an e-commerce websites in Israel, affiliated with the Azrieli Group.

The website providing an innovative shopping experience - the users can find there everything they need for their family, both for everyday use and special events.

The Challenge

Position as the leading online shopping website in Israel through enhanced product experiences and distinctive brand differentiation.

The Concept

House of Family Fun - a special graphic language inspired by the shapes of the Azrieli Group, highlighting the uniqueness of each family member and the magical moments in their connections.

Colors & Typography

©Kobi Tal Portfolio