PriorityArt Direction | Design | UI
Awesome TLV

Priority specializes in providing organizations with cutting-edge cloud-based business management solutions equipped with the latest technologies and mobile applications to amplify operational efficiency, discover new opportunities, stay agile in the rapidly changing market, and outperform competitors.

Our ‘aha’ moment came when we understood that Priority’s upper hand was its ability to stretch, bend, and morph to offer the right solutions for every client. Thus, our mantra, “Takes Your Shape”, was born, because one-size-fits-all solutions are sooo last season.

Logo and Brand Identity

This catchy strategy expanded into a full brand identity and website, with moving and morphing blocks as the motif of their solution’s ability to meet the ever-changing needs of your business. Priority’s new design system is now a visual echo of their flexible essence. Your business is a snowflake – so Priority gives you a solution that checks all the boxes instead of putting you into one. We can’t wait to see how their business explosion takes shape.

Brand Elements

The brand's look is fresh and fun, with cool blues and purples that pop. It's got a bunch of sleek shapes and a laid-back vibe that's easy on the eyes. The text is super clear, so you get the point fast, and the pictures show a bunch of different folks, which feels welcoming. It's like the brand's saying, "We're smart, we're friendly, and we've got your back."


Don’t just take our word for it, head over to Priority’s new website to see how they’re reinventing the business solutions game

©Kobi Tal Portfolio